Typography
Words, words, words. But let’s not worry about them: there are pretty pictures to look at instead. The sad fact is that few people know what typography is, despite it being one of the most important inventions in the history of civilization. So let’s stop looking at the pretty pictures, and concentrate on pretty letterforms instead. After all, it’s never too late to learn what a ‘neogrotesque’ is. And if you do, could you please explain it to us?
The Most Boring Typeface
Series Nº 16222
Helvetica®: perhaps the most famous and infamous typeface ever designed. You can’t go anywhere without running into it. Helvetica® is based upon nineteenth-century grotesque fonts, but is sterilized to remove any character whatsoever. Now you can buy a shirt with no character too: just think how it’ll compliment your sparkling personality. Available in a variety of designs. Buy them all.
